What Does Today’s Student Housing Say About Tomorrow’s Apartment Renters?

Session Description: What will the next generation of apartment renters be expecting in terms of amenities and living experiences? What should their customer journey look like? There’s no better way to understand the wants and needs of the renters who will be occupying conventional multifamily homes in the future than by studying today’s student-housing residents. In this session, panelists will take a deep dive into the lifestyle, communication and marketing preferences of students and the technologies and amenities operators in this space are using to meet those preferences. They will discuss the customer journey of today’s students and what that means for future marketing strategies and tactics in the conventional space. Through this thoughtful, data-rich look at student housing in 2023, owners, operators and investors will be ahead of the game when it comes to investing in the tools and technologies needed to meet the demands of tomorrow’s renters.