Session Description: As the competition for talent continues to challenge multifamily, hiring supervisors and recruitment leaders are turning to a creative partner: marketers. Discover how forward-thinking multifamily recruiting and marketing teams are joining forces and tapping into social media to solve their staffing challenges. This high-energy session features dozens of real-world examples of property management firms’ social media campaigns on LinkedIn, Facebook, Instagram, and even TikTok to further their employer brand and attract employees. And we’ll dive into employee-generated reviews on sites like Glassdoor and Indeed—the ‘new frontier’ in reputation management that can make or break your recruitment efforts.
Learning Objectives:
Learn the importance of employer branding, study examples, and explore and how it impacts recruitment and retention
Consider the parallels between how employees use reviews to make a career change with how renters use reviews when shopping
Be inspired by real examples of employer success stories—and walk away with a roadmap for your future recruiting efforts
.jpg "Kara Rice, CAM, CAS, NAAEI Faculty photo")
