Session Description: If you are like most people, you consume some form of content on a daily basis. Whether it is online, television, or radio; we all love to be entertained and informed, and so do your residents and customers. As the world becomes more digitalized, the way we consume content is changing too. Nowadays, the masses are opting to watch LIVE streams and listen to podcasts as opposed to traditional forms of media. Livestreaming is a great way to create an interactive experience for viewers, and it's easier than ever to create a high-quality stream. In this session, we'll explain what live streaming is and why you should start using it and how to convert the content into a podcast, and level up all your social media channels.
Learning Objectives:
Differences in social media content types- live streaming, record video, and audio (podcast).
Setting up live streaming to multiple platforms, resources, and equipment
Social media discoverability using hashtags, collaborations, trends and more
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