Session Description: Looking outside your industry for fresh, innovative strategies is the best way to ensure continued growth and success for your organization, people, and properties. This session takes an in-depth look at atypical non-multifamily housing leaders (no Disney, Southwest, Starbucks or Nordstrom) in the areas of marketing, sales, leadership, diversity, customer loyalty, and more. This class dives into successful, original approaches, providing a blueprint for adapting these changes in your own company.
Learning Objectives:
Learn how to integrate resident retention and customer loyalty techniques and ideologies into customer experience programs.
Understand the importance of looking outside the industry for compelling strategies to help make a company stronger and more successful.
Know how to find examples of best practices and what to look for when seeking them from outside the industry.