Session Description: Email isn’t sexy, but it’s one of the few items in our leasing toolbox that has remained consistent over the years. And, when managed creatively and effectively, it can exponentially drive more appointments and close more leases at an incredibly low marketing cost. But given the average renter receives 121 emails every day, how can you stand out in their inbox and in the marketplace? By challenging the status quo.
Instead of using the same copy+paste template that’s been circulating for years, we’ll review the approach today’s most effective salespeople use to write compelling copy (bonus: it’s not time consuming, either). Learn (and see!) the hacks that will turn ghostings into showings. We’ll cover greetings, closings and details that will help you actually earn a prospect conversation. Watch as we markup standard multifamily email copy examples, turning them into more substantial messaging that sparks curiosity - and a response. Plus, take what you learn here and apply it to other critical areas of your business, like your website, social posts, online ads and more.
When you do something a little different, you can dramatically change the outcome - for the better!
Learning Objectives:
Identify clever subject lines, “words that sell” and calls to action to incorporate into every message
Learn to add their own personality to every email they send and which self-sabotaging phrases to immediately stop using.
Discover how (and why) good email copy is essential and can positively (or negatively) impact overall leasing and marketing success.
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.jpg "Kristi Fickert, NALP photo")
