Becoming a Brand- How to build your brand to become irreplaceable

Session Description: In our every growing and advancing industry, technology is on the forefront of everyone’s minds. The questions are always, “how can we automate this process?” or, “how can we do more with less payroll?” It seems that the design of technology in multifamily is directed at making the person-to-person business model obsolete. In this session we argue that anyone can make an impact and be indispensable, but we need to modernize ourselves along with our technology partners. We envision personal branding to be the solution. By creating a brand, you can be just as irreplaceable and useful as automation.