Session Description: It’s happening. The demand for your apartment homes is high, your occupancies are high, and your leasing team is not on their “A” game. When is the last time you phone shopped your team? It’s probably been a while because apartments are essentially selling themselves. A phone call is often a prospect’s 1st impression of your community, as well as your company. It’s a strong snapshot into what it will be like living there. One of our shoppers recently shared with us, “I’m currently looking for a place for myself and I went to XYZ Apartments and they were at full capacity with only 1 available. I was tempted to apply, but the Consultant I spoke to was so lazy and sounded so put off that I didn’t. Something told me I wouldn’t be happy there.” This can have long term effects and it’s time to re-motivate and re-evaluate the level of service we are providing!
Learning Objectives:
o How to know if it’s happening. Understanding the current market and what it's doing to our human experience
o Why this is an issue. Demonstrating how this can affect our business- customer experience, no pipeline, laziness
o How do we fix it? Conduct training refreshers, order shopping evaluations, leadership motivation- listen, guide, reward
.jpg "Nina Troester, CAM (she/her/hers) photo")
.jpg "Michelle Molinaro photo")
