Once upon a time, apartment managers used direct mailers to market their property to prospective residents. The direct mailer increased conversions, provided source attribution, and a means for accurately measuring return on ad spend (ROAS). Despite technical progress, today's digital marketing products struggle to provide the measurable benefits of the direct mailer...until now.
Enter Connect IP Prospect Marketing: A digital upgrade to the direct mailer! Connect's IP Prospect Marketing technology converts a street address to an IP address and then uses the IP address to deliver your marketing message into the household of your competitor's residents.
With Connect’s Match Back reporting, we track your total spend and the lease value we generate to build a total Return on Ad Spend. Check us out at www.partnerwithconnect.com!
