CEO & Founder
Innovation Protocol
With 25 years in strategic brand development, Mr. Strauss has built brands at the world’s leading advertising, PR, marketing, and branding agencies.
In 2006, Mr. Strauss founded Innovation Protocol, a brand consultancy that exclusively serves innovators. As CEO, Mr. Strauss leads a team of 30 brand consultants and brand designers that serve clients such as Google, PayPal, Disney, LEGO, Nestlé, and ADP.
When not supporting Innovation Protocol’s international clientele, Mr. Strauss teaches graduate brand strategy at the UCLA Anderson, UC Irvine Merage, and USC Marshall EMBA programs. Via these professorial roles, Mr. Strauss also teaches at preeminent international graduate programs such as St. Gallen in Switzerland and Yonsei in Korea.
Mr. Strauss holds a bachelor's degree from UC Irvine, a master's in strategic corporate communication management from USC and an executive business management degree from UCLA's Anderson Graduate School of Management.
Mr. Strauss is a certified Toastmaster, a prominent voice in the Vistage, EO/YPO, and Tiger21 CEO communities, a scuba diver, auto enthusiast, LEGO builder, and an Eagle Scout.
Friday, March 17, 2023
11:36 AM – 12:05 PM EST
Friday, March 17, 2023
5:05 PM – 5:30 PM EST