Law Enforcement’s Use of Social Media to Promote Traffic Safety (& Recruitment!)

Tuesday, April 4, 2023

9:00am – 10:30am PDT

Location: Room 608

Track Leader(s)

Sam Cole, MPA

Traffic Safety Communications Manager
CO DOT
Denver, CO
Diana E. Gugliotta, MPA, CPSTI (she/her/hers)

Director of Public Affairs
AAA Northeast
Providence, RI

Moderator(s)

AL

Alexus Larson

Information Officer III
Kentucky State Police

Speaker(s)

Coleen Haines (she/her/hers)

CEO
Your Town Media Training
Kingman, AZ

Slides Handouts
Christopher Vestal, CSFT Chief Officer, CA CICCS PIO2-T & PIO3

Battalion Chief
Sacramento Metropolitan Fire District
Lincoln, CA

Handouts
Travis Plotzer (he/him/his)

Research Planning and Development
TN Highway Patrol
Nashville, Tennessee

Slides

Law enforcement agencies are expanding their presence on social media to improve police community relations. Explore how law enforcement agencies are using social media platforms to educate citizens on traffic safety issues, before and after enforcement. Learn how to strategize which social platforms best align with specific messaging and targeted audiences regarding challenges that the community needs to address. Presenters will also offer tips on using social media for law enforcement recruitment!