They Hear You, but Do They HEAR You? Communication Innovation: What Works?

Sunday, April 2, 2023

10:30am – 12:00pm PDT

Location: Room 613

Track Leader(s)

Sam Cole, MPA

Traffic Safety Communications Manager
CO DOT
Denver, CO
Diana E. Gugliotta, MPA, CPSTI (she/her/hers)

Director of Public Affairs
AAA Northeast
Providence, RI

Moderator(s)

Erica Stineman (she/her/hers)

Communications Manager
Washington Traffic Safety Commission, WA

Slides

Speaker(s)

Jonathan Adkins (he/him/his)

Executive Director
Governors Highway Safety Association (GHSA)
Washington, DC
Gabriella Kolodzy, MPA, CPPE (she/her/hers)

Associate Transportation Researcher
Texas A&M Transportation Institute
Littleton, CO
BK

Bill S. Kotowski

Grants & Contracts Officer
ITD Office of Highway Safety
Boise, ID

When the goal of a communications campaign is behavior change, what can we do to ensure the message is heard? Learn the importance of using data and program theory to address timely traffic safety issues including cannabis-impaired driving and distracted driving. GHSA’s Cannabis and Driving report will be highlighted in addition to research on applying behavior change theory to social media messaging, and real-world examples from Idaho’s award-winning social media campaign.