Let Professional & College Athletes Be Your Traffic Safety Cheerleaders!

Monday, April 3, 2023

9:00am – 10:30am PDT

Location: Room 612

Track Leader(s)

Sam Cole, MPA

Traffic Safety Communications Manager
CO DOT
Denver, CO
Diana E. Gugliotta, MPA, CPSTI (she/her/hers)

Director of Public Affairs
AAA Northeast
Providence, RI

Moderator(s)

PC

Peter Corier (he/him/his)

Traffic Records Program Manager
Washington Traffic Safety Commission
Olympia, WA

Speaker(s)

Robert Hydrick

Communications Director
GA Governor's Office of Highway Safety
Atlanta, GA

Slides
Donald P. Abrams, Sgt (ret) (he/him/his)

Law Enforcement Liaison
WY DOT
Casper, WY

Slides
DS

Dustin J. Skilbred, Esq.

Alliance Highway Safety
Nashville, TN

In a world of “influencers,” althletes have the ability to reach the audiences we need to educate on matters of traffic safety! Learn from highway safety professionals who have successfully implemeted paid and earned media campaigns how to connect and engage with collegiate and professional athletes, athletic organizations, and sports marketing agencies. Identify how to develop a media campaign that will go the distance.