18 or 81, Effective Messaging Through the Years

Sunday, April 2, 2023

1:30pm – 3:00pm PDT

Location: Room 612

Track Leader(s)

Sam Cole, MPA

Traffic Safety Communications Manager
CO DOT
Denver, CO
Diana E. Gugliotta, MPA, CPSTI (she/her/hers)

Director of Public Affairs
AAA Northeast
Providence, RI

Moderator(s)

Travis Plotzer (he/him/his)

Research Planning and Development
TN Highway Patrol
Nashville, Tennessee

Speaker(s)

Lauren Zimmerman-Meade, MA (she/her/hers)

Director of Field Engagement
SADD
Washington, DC

Slides
Jane Rath (she/her/hers)

Program Director, Clearinghouse for Older Road User Safety/ Vice President
New Editions Consulting, Inc.
Falls Church

Slides Handouts
Tom Robins

President
Work Zone Safe
Edmond, OK

Research demonstrates that the age groups most at risk of fatal crashes are teens and older adult drivers, however, reaching these audiences requires very different communication strategies. New and innovative campaigns and resources that address these vulnerable age groups on topics that may not be in your traffic safety education arsenal will be featured! Shred those old pamphlets and learn about tools and resources developed to reduce roadway fatalities for older adults and young drivers, including SADD’s campaign on the dangers of drowsy driving, and how Oklahoma modernized teen education on work zone safety.