Tools You Can Use Today to Increase Your Impact in Communications & Marketing

Monday, April 3, 2023

2:15pm – 3:45pm PDT

Location: Room 612

Track Leader(s)

Sam Cole, MPA

Traffic Safety Communications Manager
CO DOT
Denver, CO
Diana E. Gugliotta, MPA, CPSTI (she/her/hers)

Director of Public Affairs
AAA Northeast
Providence, RI

Moderator(s)

GC

Gabriel J. Cano (he/him/his)

Deputy Regional Administrator
NHTSA
Cambridge, MA

Speaker(s)

Sydney Bever Kiser

Media Buyer
iCube, TN Technological University/TN Highway Safety Office

Slides
Kendell Poole

Principal
K Poole Strategic Relations
Old Hickory, TN
SM

Susan McMeen

Director, Office of Communications & Consumer Information
NHTSA
Washington, DC
Jennifer DeAngelis (she/her/hers)

Director, Communications and Marketing
Operation Lifesaver, Inc. (OLI)

Slides

Traffic safety stakeholders don’t always have a curriculum designer or multimedia team to create new programs or engaging content. If you would like to hit the ground running with new programs and communication tools, this workshop is for you! Get acquainted with NHTSA’s Traffic Safety Marketing website and resources for public use. Canva, a design platform that gets 5 stars for ease of use, will be demonstrated along with real Tennessee traffic safety social media campaigns designed in Canva. Operation Lifesaver will showcase a new curriculum you can use in your home state and a traffic safety professional with decades of experience will share tips and tricks for maximizing impact.