Reaching the Unreachable: Belt Use in Pickup Trucks. Have We Made Any Progress?

Tuesday, April 4, 2023

10:45am – 12:15pm PDT

Location: Room 603

Track Leader(s)

Tim Kerns, PhD

Director, Highway Safety Office
MDOT/MVA
Dortha Cummins

Deputy Director
LA Highway Safety Commission
Baton Rouge, LA

Moderator(s)

AC

Andrew Chiles

Research Associate
Preusser Research Group, Inc.

Speaker(s)

DM

Debbie Marvidikis, B.Sc

Health Promotion Director
Southeast Utah Health Department
Price , UT

Slides Handouts
US

Umesh G. Shankar (he/him/his)

Program Manager
NHTSA
Washington, DC

We all know the statistics. The lowest belt use rate has historically been identified with drivers of pickup trucks. Campaigns using targeted messaging that reasonate with particular populations and communities have been found to to be effective. How can we provide effective messaging with countermeasures that work to increase belt use among these drivers. Learn about occupant protection programs targeted at pick up truck drivers.