Introduction: Infertile couples invariably use the internet to seek different fertility clinics and explore their fertility options. Online information about healthcare providers has made self-referral popular among patients. As there is almost an equal distribution of male and female factor infertility, this information is vital for both partners. To this end, the objective of this study was to identify the visibility of male infertility specialists (urologists) on fertility clinic websites, as compared to other team members Methods: Information was retrieved from two publicly available online registries. The Society for Assisted Reproductive Technology (SART) in the United States and the Human Fertilization and Embryology Authority (HFEA) in the United Kingdom. We examined all available websites, looking especially at the online representations of the different team members Results: A total of 447 clinic websites were analyzed. Out of those websites, only 36 (8%) included the profiles of male infertility specialists (urologists). In contrast, the overwhelming majority of websites, 429 (96%) included the profiles of female infertility specialists (Reproductive Endocrinology and Infertility specialists). Male infertility specialists were also grossly underrepresented compared to other clinic staff members including nurses, 249 (55.7%, p<0.0001), embryology lab directors, 208 (46.5%, p<0.0001), administrative staff, 177 (39.6%, p<0.0001) and embryologists ,133 (29.7%, p<0.0001) Conclusions: Urologists specialized in male infertility are profoundly underrepresented on fertility clinic websites, despite the fact that male factor infertility accounts for almost half of all infertility cases. Addressing this shortcoming can help fertility clinics attract more patients through a higher visibility of all care team members involved SOURCE OF Funding: None