Abstract: This presentation will attempt to give attendees a robust look at Twitter, it’s history and current functionality, and how it can be used to communicate with the public about mosquito control. I will provide detailed demographic information about the platform, step by step instructions on how to effectively tweet, and provide examples about how Miami-Dade County uses the site to talk to residents. I’ll cover the different aspects, including protection tips, support for other County departments, communicating truck spray route information, and pitching stories to the media.
Part of an on-going series that began with “Social Media 101”, “Social Media 202”, and “Public Relations and Social Media”, which have been presented at previous AMCA annual meetings (2019, 2021, and 2022). The natural extension of the series is this in-depth look at what is the presenter’s favorite social media site. The hope is that users will take away insights on the medium, an expanded view of how to use it in their mosquito control programs. Presenter will be available after the symposia to discuss further and answer any questions.
