Cornell University, Department of Public and Ecosystem Health Ithaca, New York, United States
Abstract: Communicating with and engaging diverse audiences for vector-borne disease (VBD) control and prevention is an ongoing need. Many public health entities do not have the capacity or training to pursue the necessary components for effective behavior change communication interventions. We will present a model of partnering with Master of Public Health training programs that can provide communication strategy support to various entities involved with VBD control. In this model, our students work with external public health partners to develop a communication product that is tailored to the needs and barriers of specific audiences. Graduate students gain the ability to apply what they are learning about behavior change theory, audience analysis, trusted messengers, literacy, visual communication and information design to a real-world problem. Our partner entities get the support of graduate students we have trained in effective communication approaches. The process can infuse additional creativity and strategy into community engagement efforts. We will present the approach and sample products students have created to address VBDs, with an emphasis on mosquito-borne disease and management.
