Abstract: With the establishment of the internet and social media platforms like Twitter, Instagram, and Facebook, now more than ever, people have access to an array of information and are exposed to a wide spectrum of continuous marketing. Mosquito abatement districts such as the Greater Los Angeles County Vector Control District (GLACVCD/District) are facing challenges to reach and share their mosquito control messaging to their constituents on social media platforms because they are competing with other public health messaging, especially during the COVID-19 pandemic. In order to share important information that directly impacts cities and residents, the District launched a media news source, Mosquito Moment, with the goal to disseminate public health information about vectors and vector-borne diseases and increase communication to communities. This presentation will discuss the creation of Mosquito Moment as a medium and educational tool to help increase agency visibility, alert stakeholders of pressing vector news, and engage residents to take part in the shared responsibility of vector control.
