Celtic Chicago Morton Grove, Illinois, United States
Abstract: Jeremy Hogan is the Vice President of Engagement for Celtic Chicago, a full-service marketing agency in the Chicagoland area. In his 16-year career, he has overseen the social media strategy for several clients in the B2B space. For more than a decade, he has partnered with insect control manufacturer Central Life Sciences across all markets, including its line of professional mosquito control solutions. While the social media objectives of private sector organizations may be different, the overall strategy and approach can still greatly benefit public sector social media efforts. Jeremy will share the four key phases of any successful social media campaign, including effective goal setting, strategic planning, implementation and evaluation. As he explains the steps he takes in each phase with his private sector clients, he will share several examples, findings, best practices and resources that can be utilized on social media by vector control and public health professionals.
