Paul Amundsen, M.N.A., C.A.E., C.F.R.E: No financial relationships to disclose
This interactive session will explore national giving trends, examine charitable attitudes among “dentally aware” parents and caregivers, and include examples of dentists who have connected their charitable interests to their practice marketing.
Learning objectives • Basic elements to consider including in your giving plan (personal and/or practice) • Community giving as a staff team-builder • Building good will among parents/caregivers of patients and potential patients • When to say “yes” and when to say “no” • The differences between sponsorship and philanthropy • Debunking myths associated with Giving Tuesday, charity evaluation sites, GoFundMe, AmazonSmile, Facebook fundraisers and other internet mysteries
Learning Objectives:
Identify the difference between philanthropy and sponsorship
Develop a philanthropy plan that benefits your practice and meets your personal philanthropy goals
Better understand fundraising myths and misperceptions
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