Short-form ”TikTok” video content (15-90 second long videos) has become the most viewed and engaging content on social media! TikTok recently hit 1 billion active users and it’s fastest growing demographic is parents between the ages of 25-45! It’s no longer an app “just for the kids”! TikTok and Instagram Reels are making it easier than ever for orthodontic practices to record, edit, and publish authentic, engaging, and effective marketing content with nothing more than your mobile device! Is your practice taking advantage of this opportunity to catch the attention of potential patients? All it takes is a little planning and some creativity!
Learning Objectives:
After this lecture, attendees will be able to:
Understand why short-form video is important to marketing, and learn how to stay up-to-date with the latest video trends.
Create interesting, eye-catching, and engaging short-form videos that will help market your practice on social media.
Implement tips and tricks for editing short-form videos that will catch people's attention within the first second of watching.
