Director, Food Protection and Protein Innovation Kalsec Inc Kalamazoo, Michigan
The session will feature the following thoughts:
- Emerging a new plant-based consumer “The Momentous”, a consumer who must eat more plants, who is not flexible in their choice. They want to do their part in helping to achieve a more sustainable, secure, and resilient food system. Perhaps resonate with them and help them to understand how they are making a difference, or will it be a flexitarian playout?
-Gaps in current offerings – how to cater to Multicultural and Non-analog based! Plants Protein sector will receive wide attention but glaring gaps for multicultural consumers!! Although 60% are open to trying plant-based foods and beverages, 55% of the consumers engaged say their community and culture are not represented well by brands in the plant-based industry. Will plant-centric be part of this new thought?
-Emerging Trends –Plants Proteins have a good future while alternative categories have not yet touched upon widely on these opportunities in a variety of eating occasions.
