"Overdoses have skyrocketed during the pandemic, with a record-breaking number of overdose-related deaths reported in a 12-month period from April 2020 to April 2021. This spike is largely a result of fentanyl, a highly potent substance commonly mixed into illicit drugs without the user’s knowledge, flooding the U.S. drug supply. Those who use illicit drugs are increasingly vulnerable for an accidental overdose. However, many casual and experienced users still don’t consider themselves to be at-risk due to a lack of awareness or perceived relevance. In our newest 1-hour webinar, experts will discuss cutting-edge communication strategies to address these gaps in knowledge and reduce fentanyl-related overdoses in your community. They’ll provide you with a roadmap for creating actionable fentanyl education and share examples of effective overdose prevention campaigns. You’ll learn how to: Act quickly to build a local awareness of the fentanyl crisis Gain a localized understanding of at-risk populations and their messaging needs Implement tailored communications that are immediately relevant and urgently motivating " This Vision Session non-CME presentation is taking place during the Rx Summit. The opinions and recommendations expressed do not necessarily reflect the views of the Rx Summit, Imedex, HMP Global or HMP Education. This program is not intended or eligible for continuing education (CME/CE) credits and does not meet guidelines governing CME/CE. By entering a Vision Session and having your badge scanned, you opt-into share and receive information from industry sponsors. If you wish to opt out, please speak with a conference representative.
This Vision Session is sponsored by Rescue | The Behavior Change Agency.
