Transforming: Library Workforce

Marketing your small library: a little investment can go a long way

Saturday, June 25, 2022

4:00pm – 5:00pm

Location: Washington Convention Center, 140B

Many small and rural libraries need more patrons, and many of their community members
would greatly benefit from their services. But since these libraries rarely
have a communications professional on staff, nor a marketing budget, they aren't reaching potential new patrons. To build local
marketing capacity and expertise, Georgia Public Library Service began
to offer marketing mini grants to Georgia public libraries in 2018. Our hope was to
get more people to visit their local libraries and increase local buy-in for marketing, but we were surprised to learn the other
benefits such as increased staff morale, new local partnerships, and increased engagement.

Learning Objectives:

Participants will gain an understanding of how to use a small marketing investment to build long term support for marketing with their library leadership.
Participants will learn tips for creating their own marketing campaign.
Participants will learn how to implement their own marketing grant program (depending on library type).

Main Contact(s)

Chelsea J. Kovalevskiy

Assistant Director
Cherokee Regional Library

Speaker(s)

Chelsea J. Kovalevskiy

Assistant Director
Cherokee Regional Library

Main Contact(s)

Deborah Hakes

Director of Communications and Marketing
Georgia Public Library Service

Speaker(s)

Deborah Hakes

Director of Communications and Marketing
Georgia Public Library Service

Moderator(s)

Deborah Hakes

Director of Communications and Marketing
Georgia Public Library Service