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The Startup Squad is a Macmillan-published middle-grade book series to inspire girls (boy-inclusive) to open their first lemonade stand or other business and to empower them with an entrepreneurial mindset. THE STARTUP SQUAD book series was recommended by the ALA as a diverse and inclusive read to teach young people about money and featured on Good Morning America. Co-author Brian Weisfeld has inspired thousands of kids across the country through his in-person and virtual author visits.