129. The Keys to a Modern Admissions Digital Marketing Strategy: How to Analyze, Adjust, and Automate Your Admissions Channels to Thrive in a Digital-First World
129 - The Keys to a Modern Admissions Digital Marketing Strategy: How to Analyze, Adjust, and Automate Your Admissions Channels to Thrive in a Digital-First World
Dreamscape Marketing Annapolis, Maryland, United States
Session Description: Whether your treatment model is abstinence-based residential, medication-assisted outpatient, or a hybrid, the goal is to connect with those seeking recovery. In today’s behavioral health ecosystem a direct-to-consumer shift driven by self-education is well underway. With 86% of treatment research beginning with a Google search, the internet has cemented itself as the #1 source of admissions, making the ability to connect with this new B2C channel imperative.
The key to converting treatment researchers into admissions is top quality educational content. Fortunately top quality content is also what will allow you to capture the top digital real estate positions of a search engine results page where most conversions occur. While building a performance website and deploying SEO and paid campaigns will deliver those high converting top rankings, a new twist driven by rising costs, limited workforce, and decreasing reimbursements will mean that the greatest digital marketing ROI will require deploying efficient solutions and modern automation on top of that solid foundation.
In this year's marketing leadership panel, digital marketing experts and program executives representing the spectrum of care will discuss the strategies being used by the top performing admissions programs as well as look forward to prepare for new trends.
Learning Objectives:
After this activity participants should be able to
Analyze their current marketing allocations to ensure they are effectively speaking to and meeting the consumer where they are.
Adjust their marketing mix to connect with B2C channels and create a consistent and valuable admissions pipeline.
Define the components, resources, and processes of a modern and automated digital marketing plan and understand how to incorporate and deploy them for maximum ROI on their marketing spend.