Outcome studies are the best and most unequivocal way for a treatment center to understand the efficacy of its programming. Studies can also provide data that reveals rich opportunities for continual program improvement. But the value of a well-executed outcomes study reaches far beyond the data. Quality in-network contracts, and other value-based contracts require outcomes, especially if you want fee-for-service rates in line with your operational goals. They can add great value to the marketing realm, providing proof of program performance for prospective patients, families, and referents looking for a reason to say “yes.” In an M&A context, positive outcomes studies only add to the value of a treatment program at the time of sale. Don’t miss this presentation by an experienced CEO and learn what it takes to launch your own outcomes study and leverage it for its full value.