Sarah Sheinhorn, CSE: Cadmium: Advisor (subtitle for Advisor) (Ongoing)
Event planners spend months and sometimes years planning conferences for attendees. However the question often arises as to what to do with all of that great content once the event has past. Your library of past conference content can be a goldmine of untapped potential. With a little creativity, your content offers a great opportunity to explore different mediums and formats to repurpose the content, keeping your members engaged for months to come, all the while creating new monetization opportunities. This session will explore the key benefits to repurposing your conference content, as well as creative solutions of what to do with that content to extend its lifecycle.
Learning Objectives:
Attendees will learn benefits to repurposing conference content
Attendees will learn methods of repurposing conference content
Attendees will learn monetization tactics with repurposed conference content