(6157) Colgate Breakfast Symposium: Brighter Frontiers in Tooth Whitening - Utilizing a unique formulation and LED tray to deliver outstanding results

Enjoy a FREE breakfast and hear from experts Dr. Maria Ryan, Chief Clinical Officer, Colgate-Palmolive and Dr. Richard Hogan, Manchester Dental Health Unit, Colgate-Palmolive, about brighter frontiers in tooth whitening.

Tooth whitening benefits drive demand and purchase intent of dental products for consumers around the world. While modern tooth whitening has been around for decades, there are limitations to many widely-used approaches (including reports of product messiness, tooth sensitivity, and unrealistic whitening expectations).

In this symposium we will discuss recent scientific innovations in tooth whitening that are helping to propel this area forward. We will discuss the research and science behind a novel approach to tooth whitening which includes a formulation that enhances the user experience and maximizes efficacy when paired with a convenient portable LED light system. The clinical results along with the patient and professional experience of the formula and device will be discussed. Finally, we will share how Colgate has been able to harness historical clinical data from whitening studies to enable simulations that predict whitening for prospective patients. The program will conclude with a brief question and answer period.

Breakfast is limited to 150, first come, first served.