Your messaging may be what’s holding your sales and marketing efforts back. So many assumptions about today’s seniors no longer resonate.
What if someone were to tell you that not everyone who’s unhealthy wants to get healthy, and education and empowerment rarely work in making people healthier? We’ll explore these heresy-like ideas, and how today’s post-acute marketers should consider adjusting their messaging and outreach efforts, such as how to make your content more relatable, dial into the underlying attitudes that drive behaviors, and demonstrate better overall empathy for your audiences.
