Author Click: Transform Your Business Through Digital Marketing
Most Senior Living Communities are only scratching the surface of the capabilities of their marketing automation software. In today’s world, marketers can truly personalize every aspect of communication to reach their target audience with messaging that matters to them. Imagine receiving an email that when opened, displays unique content based on the attributes that you know about your consumers. These attributes could be geographic location, gender, occupation, level of income, and most importantly, where they are in the current buying cycle.
As we know, not all messages are created for all people and the effectiveness of our marketing strategies depends on the level of personalization that can be achieved. If you own a multi-community organization, being able to focus that prospect to their nearest location would yield a higher conversion rate than if we simply spoke about the organization as a whole.Emails are just the beginning.
Through current marketing automation softwares that exist today, we can expand this functionality to landing pages, content blocks on our websites, and even through text messaging campaigns. Imagine a world where the entire prospect journey has been completely personalized to the individual consuming the content. Well, that world is already here.
This in depth presentation walks you through the steps required to build an effective marketing automation strategy. You'll walk away with the marketing automation know-how to personalize messaging and drive better leads.
