Targeting data is disappearing, more oblique, or only available via expensive boutique channels. Google has made it much harder to zero in on specific keywords and costs are rising. Apple weaponized privacy and identity management, further muddying already murky tracking waters. Facebook kind of sucks. SEO is less about keywords and more about topical, themed clusters and accessibility. Organic social selling- what’s that anymore? Meanwhile the pandemic tanked businesses, teams are ever more siloed with less resources and the world ahead is unknown, in flux. Whew!
So how DOES a marketer put together a multi-channel strategy that is affordable, realistic, and capable of winning?
Join acclaimed marketer Amanda Farley for a no-holds-barred take on fielding a winning integrated digital marketing strategy. Attendees will leave with a more powerful understanding of:
Learning Objectives:
Where to start, channel mix, and attaining stakeholder buy-in
What is realistically possible for projections and measurement
How today’s in-house and out-house marketers handle challenges unique to this generation of team building
Targeting workaround and taking a channel agnostic approach to audiences
