While you might know a good deal about your potential customers, the reality is that you really don’t know what motivates them to take action. And if we dig into this concept a little deeper, most customers themselves don’t know why they take certain actions. Research tells us that 95% of decisions are driven by subconscious urges which we justify with logic. In traditional performance sales and marketing, we don’t always get to control the top of the funnel story that prospects see and that can lead to poor down-funnel metrics. Join us as we explore what is really going on in the crazy world of acquisition marketing and lead nurturing and how you can reposition and re-energize your strategy.
Learning Objectives:
How to understand customer behavior from a neuroscience perspective instead of from the traditional conscious viewpoint
How to use consumer neuroscience techniques to give you a more direct path to understanding and therefore guiding a potential consumer’s behavior
How to incorporate neuromarketing techniques to ramp up your acquisition strategy for 2023 and beyond
