(Industry Case Study) Small Budget Strategies: How to Optimize a Digital Marketing Budget for Qualified Lead Generation

Speaker(s)

• 

  Crystal Craig

  Vice President
  Eldermark Sales CRM, Marketing Automation and Digital Marketing Division

  Handouts
• 

  Stefanie Fenton

  Owner/Operator
  Mount Angel Towers
• 

  Allison Latta

  Marketing Automation Specialist
  Eldermark

In a world where there are so many digital marketing strategies it can make your head spin, how does a community with a small marketing budget and limited staff make effective decisions about where to spend their resources?

This session will provide a digital marketing playbook for how to select what to invest in and actively monitor results. In this industry case study you'll learn from a Senior Care community overhauled its marketing investment, what steps they took along the way and the impact it made.

Learn the principles for optimizing small budget digital marketing, how to use data to understand your market, set specific measurable goals for your budget and how to track and measure results.

Sponsored by:

Learning Objectives:

• Get a digital marketing playbook for digital marketing strategy and allocation
• How to qualify leads directly on your website
• Incorporate budget friendly tools for SEO optimization, marketing automation Geofencing to support your digital marketing strategy
• Track and measure your 30-90-day results and adjust your spend accordingly