In today's digital-first world, getting found online by your local prospects can make or break your community’s chances of surviving as these challenging times continue. The fact is your potential residents’ first course of action is going to be online research--doing their fair share of shopping around online before ever contacting a Senior Care community or booking a tour. This means that if your results are not ranking high in search, you're not even in the game.
Learning Objectives:
The difference between regular SEO and local SEO, and how to improve your local visibility
Which signals influence your visibility in searches and how to optimize those signals
The recent updates to Google Business Profiles (recently rebranded from Google My Business) and how to use them to increase your visibility in searches.
