Leveraging Triggers, Tickles, and Timing to Engage and Connect with Your Customer's ‘Why'

Every customer is different, just as every customer's journey is unique and more personal than ever. Understanding the “why” behind their motivations, considerations, and expectations is key to connecting and converting prospects with the right message at just the right moment. To understand the “how,” we must first understand where and why triggers occur. This understanding provides the insight of when and where you need to be visible in order to come into play—at the intersection of the customer journey—with your relevant, expert content.