*Participants are encouraged to bring laptops or ipads when attending this workshop.
Despite the inherent measurability of digital marketing channels, many executives struggle to understand which elements of their marketing are most effective at consistently generating qualified leads. In this interactive workshop, you’ll learn which powerful analytic tools you should be using to benchmark your current online presence. The workshop will also outline today’s best practices across website design, search engine optimization, digital advertising, social media, local listings, and online reviews.
Learning Objectives:
What strategies, tactics, and tools you need to implement in order to improve the measurability and ROI of your digital marketing efforts
Which paid tools with free trials and free tools can help you pinpoint key areas of growth and improvement for 2023
Through guided interactive experiences with your peers, hear what’s working and what’s not amongst your peers and what area of digital you need to drop or where you need to double down
