During this presentation, Creating Results and Rogerson Communities will demonstrate how Fairing Way, an independent living community south of Boston, has modernized the community’s sales methodologies with varied approaches, including automation techniques to complement traditional touches and help increase tour traffic. These tools and tactics continue to help to increase Fairing Way’s lead-to-sale conversion rate, which has increased from 2-3% to 6-7% in just 2 years! The team will explain how a strategic marketing plan combined with enhanced selling tools can successfully shorten the customer journey to sale – and free up immediate lead follow-up time from the sales team.
Hear a case study on how Fairing Way successfully leverages enhanced selling tools and recommendations on digital marketing messaging along with enhanced sales tactics to ensure your message is reaching the right people at the right time - and so that your sales team’s outreach complements it to successfully secure the tour.
In this presentation, we’ll discuss effective strategies to uncover more information about anonymous prospects and practices to help secure a tour. We’ll also demonstrate the full potential of marketing automation and digital engagement tracking to nurture leads and reduce manpower while gathering additional personal information and providing customized content that resonates with your prospect.
Sponsored by:
Learning Objectives:
create strategies and content that resonates with leads and encourage them to reveal more about themselves to the sales team, shortening your lead to tour results.
Learn how to leverage database digital engagement tracking and marketing automation to reduce manpower while converting leads.
Adapt and apply examples from Fairing Way who has successfully adopted new sales tactics to increase tour traffic, resulting in a reduced (18-month) average time to sale throughout 2021-2022.
