Use "Moneyball" Strategy to Drive Your Digital Marketing Results

This session provides you with a framework for measuring and understanding the value created by your efforts while also giving you a blueprint for implementing that framework in your organization. Armed with that blueprint, you’ll learn about “metrics that matter” together with proven strategies and real-world examples of how those metrics can be utilized to your advantage. You’ll also learn how to uncover hidden value, optimize your marketing mix, and ultimately produce both bottom-line results and actionable insights through an economic value approach.