Vice President of Marketing
Discovery Senior Living
Heidi is the Vice President of Marketing for Discovery Senior Living. An experienced corporate strategist and implementer, Heidi has been developing marketing, sales and creative strategies for highly matrixed healthcare, real estate, tech enterprises and nonprofit organizations for nearly twenty years. After earning a BFA from Michigan State University, she served large-scale, healthcare entities, leading the development and execution of traditional and digital marketing programs, branding and communications initiatives, creative direction, content production and user experience, and other strategic functions.
Heidi is actively involved in the American Seniors Housing Association’s Sales & Marketing Committee and Argentum’s Sales and Marketing Executive Roundtable. She is a graduate of Argentum’s inaugural LEAD Program, a Certified Direct Marketing Professional, and multiple national award winner for outstanding media and specialized print publications. Her ability to leverage data-driven analysis and modern marketing technologies has empowered high-performance lead generation and supported the expansion of Discovery Senior Living’s portfolio.
Disclosure information not submitted.
Tuesday, October 25, 2022
4:15 PM – 5:00 PM