- Tuesday, October 25, 2022
6:45 AM – 7:45 AM
SMASH Dash Morning Run (Open to All)
6:45 AM – 7:45 AM
SMASH Dash Morning Run (Open to All)Location: PoolsideNetworking
7:30 AM – 8:30 AM
Lite Breakfast
7:30 AM – 8:30 AM
Lite Breakfast
7:30 AM – 5:00 PM
Registration Open
7:30 AM – 5:00 PM
Registration Open
8:30 AM – 9:30 AM
Leveraging Triggers, Tickles, and Timing to Engage and Connect with Your Customer's ‘Why'
8:30 AM – 9:30 AM
Leveraging Triggers, Tickles, and Timing to Engage and Connect with Your Customer's ‘Why'Location: La EstanciaSales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Grant Simmons ### 1634360###Keynote Speaker###Digital Marketing Strategist######Keynote Speaker:
### 9:45 AM – 10:30 AM
ED Talks: CRM and Marketing Automation
9:45 AM – 10:30 AM
ED Talks: CRM and Marketing AutomationLocation: Del Mar 2Speaker:
Speaker:
Speaker:
Speaker:
Speaker:
Sales Strategy and Management
Sean Leonard ### 1822736###Speaker#########Speaker:
### @@@ Erin Hayes ### 1820116###Speaker#########Speaker:
### @@@ Neil Krauss ### 1822737###Speaker#########Speaker:
### @@@ Sarah Sheridan ### 1822739###Speaker#########Speaker:
### @@@ Teddy Helfrich ### 1822740###Speaker#########Speaker:
### 9:45 AM – 10:30 AM
ED Talks: Digital Marketing Strategy
9:45 AM – 10:30 AM
ED Talks: Digital Marketing StrategyLocation: La Sirena 1&2Speaker:
Speaker:
Speaker: – Dreamscape Marketing
Speaker: – G5+LL, A RealPage Company
Speaker:
Digital Marketing
Jonathan Hurst-Sneh ### 1822742###Speaker#########Speaker:
### @@@ Joe Van Kampen ### 1822744###Speaker#########Speaker:
### @@@ Dan Gemp – Dreamscape Marketing ### 705772###Speaker###President and CEO###Dreamscape Marketing###Speaker: – Dreamscape Marketing
### @@@ Mark Ham – G5+LL, A RealPage Company ### 1631871###Speaker###Vice President, Business Development###G5+LL, A RealPage Company###Speaker: – G5+LL, A RealPage Company
### @@@ Jackie Pfriender ### 1822745###Speaker#########Speaker:
### 9:45 AM – 10:30 AM
ED Talks: Engagement & Differentiation
9:45 AM – 10:30 AM
ED Talks: Engagement & DifferentiationLocation: La Cascada 2&3Speaker:
Speaker:
Speaker:
Speaker: – OneDay
Speaker:
Speaker:
Marketing Strategy and Management
Digital Marketing
Doug Wilcox ### 1822746###Speaker#########Speaker:
### @@@ Maureen Longoria ### 1822747###Speaker#########Speaker:
### @@@ Ben Rao ### 1822748###Speaker#########Speaker:
### @@@ Lacy Jungman – OneDay ### 1557466###Speaker###VP Strategic Development###OneDay###Speaker: – OneDay
### @@@ Dallas Shipp ### 1822749###Speaker#########Speaker:
### @@@ Donnie Funderrud ### 1822750###Speaker#########Speaker:
### 9:45 AM – 10:30 AM
ED Talks: Lead Generation & Conversion
9:45 AM – 10:30 AM
ED Talks: Lead Generation & ConversionLocation: La Sirena 3&4Speaker:
Speaker: – Dreamscape Marketing
Speaker:
Speaker:
Speaker:
Speaker:
Marketing Strategy and Management
Digital Marketing
Holly Rehbock ### 1822751###Speaker#########Speaker:
### @@@ Glenn Hadley – Dreamscape Marketing ### 1491070###Speaker###Senior Vice President of Strategy###Dreamscape Marketing###Speaker: – Dreamscape Marketing
### @@@ Tripp Higgins ### 1822752###Speaker#########Speaker:
### @@@ Ashley Alpert ### 1822753###Speaker#########Speaker:
### @@@ Vanessa Ruiz ### 1822754###Speaker#########Speaker:
### @@@ Marc Cherabie ### 1822755###Speaker#########Speaker:
### 9:45 AM – 10:30 AM
ED Talks: Sales Training
9:45 AM – 10:30 AM
ED Talks: Sales TrainingLocation: Del FuegoSpeaker:
Speaker:
Speaker:
Speaker:
Speaker:
Sales Strategy and Management
John Greaves ### 1822756###Speaker#########Speaker:
### @@@ Jennifer Dixon ### 1822757###Speaker#########Speaker:
### @@@ Mike Miller ### 1822758###Speaker#########Speaker:
### @@@ Deborah Potter ### 1822759###Speaker#########Speaker:
### @@@ Reed Davis ### 1822760###Speaker#########Speaker:
### 10:30 AM – 11:00 AM
Networking Break
10:30 AM – 11:00 AM
Networking BreakLocation: Grand Ballroom 1-3 & Main FoyerNetworking
11:00 AM – 1:00 PM
(Provider Only Workshop) 4 Essential Principles Every Senior Care Pro Needs to Be a Better Leader
11:00 AM – 1:00 PM
(Provider Only Workshop) 4 Essential Principles Every Senior Care Pro Needs to Be a Better LeaderLocation: Del Mar 2Speaker: – Management Development International, Inc.
Sales and Marketing Strategy and Management
Dan Topf – Management Development International, Inc. ### 1759795###Speaker###Senior Vice President###Management Development International, Inc.###Speaker: – Management Development International, Inc.
### 11:00 AM – 1:00 PM
(Provider Only Workshop) Building Successful Agency Partnerships: Great Results Start With Great Relationships
11:00 AM – 1:00 PM
(Provider Only Workshop) Building Successful Agency Partnerships: Great Results Start With Great RelationshipsLocation: La Sirena 1&2Speaker: – Longevity Point Advisors, LLC
Marketing Strategy and Management
Robert Grammatica – Longevity Point Advisors, LLC ### 1639998###Speaker###Founder###Longevity Point Advisors, LLC###Speaker: – Longevity Point Advisors, LLC
### 11:00 AM – 1:00 PM
(Provider Only Workshop) Digital Marketing Deep-Dive Workshop: 20 Steps to a More Effective Online Presence for 2023
11:00 AM – 1:00 PM
(Provider Only Workshop) Digital Marketing Deep-Dive Workshop: 20 Steps to a More Effective Online Presence for 2023Location: La Sirena 3&4Digital Marketing
Kent Lewis – Anvil/Deksia ### 1640002###Speaker###Chief Marketing Officer###Anvil/Deksia###Speaker: – Anvil/Deksia
### 11:00 AM – 1:00 PM
(Provider Only Workshop) Revolutionize and Optimize Your Patient Acquisition Strategy Using Key Insights from the Data You (Probably) Already Have
11:00 AM – 1:00 PM
(Provider Only Workshop) Revolutionize and Optimize Your Patient Acquisition Strategy Using Key Insights from the Data You (Probably) Already HaveLocation: Del FuegoPost Acute
Jenny Bristow – Hedy&Hopp ### 1639994###Speaker###CEO###Hedy&Hopp###Speaker: – Hedy&Hopp
### 11:00 AM – 1:00 PM
(Provider Only Workshop) The Future of Sales
11:00 AM – 1:00 PM
(Provider Only Workshop) The Future of SalesLocation: La Cascada 2&3Speaker: – SalesGlobe
Speaker: – SalesGlobe
Sales Strategy and Management
Michelle Seger – SalesGlobe ### 1640005###Speaker###Partner###SalesGlobe###Speaker: – SalesGlobe
### @@@ Mark Donnolo – SalesGlobe ### 1744685###Speaker###CEO###SalesGlobe###Speaker: – SalesGlobe
### 11:00 AM – 1:00 PM
(Solution Partners Only Workshop) Breaking Through the Noise: Methods That Get You in Front of Prospects
11:00 AM – 1:00 PM
(Solution Partners Only Workshop) Breaking Through the Noise: Methods That Get You in Front of Prospects Location: La Cascada 1Presenter: – Quantum Age Collaborative
CC Andrews – Quantum Age Collaborative ### 1764051###Presenter###President & Chief Strategist###Quantum Age Collaborative###Presenter: – Quantum Age Collaborative
### 1:15 PM – 2:30 PM
Luncheon & Roundtable Discussions (Open to All)
1:15 PM – 2:30 PM
Luncheon & Roundtable Discussions (Open to All)Networking
2:30 PM – 3:15 PM
(Industry Case Study) Get the Tour. New Sales Strategies to Get Them Through the Door!
2:30 PM – 3:15 PM
(Industry Case Study) Get the Tour. New Sales Strategies to Get Them Through the Door!Location: Del Mar 2Speaker: – Creating Results
Speaker: – Rogerson
Sales Strategy and Management
Jessica Ruhle – Creating Results ### 1724649###Speaker###Sales Specialist and Project Director###Creating Results###Speaker: – Creating Results
### @@@ Pamela Morris – Rogerson ### 1724650###Speaker###Director of Senior Living###Rogerson###Speaker: – Rogerson
### 2:30 PM – 3:15 PM
Content Deep Dive: How to Audit, Improve, and Create Content
2:30 PM – 3:15 PM
Content Deep Dive: How to Audit, Improve, and Create ContentLocation: La Sirena 3&4Speaker: – TopHatRank.com
Digital Marketing
Ashley Segura – TopHatRank.com ### 1810541###Speaker###Vice President Of Global Operations and Marketing###TopHatRank.com###Speaker: – TopHatRank.com
### 2:30 PM – 3:15 PM
Kick Start Your Local SEO Strategy: Increase Your Visibility in Local Searches and Connect with Your Consumers
2:30 PM – 3:15 PM
Kick Start Your Local SEO Strategy: Increase Your Visibility in Local Searches and Connect with Your ConsumersLocation: La Cascada 2&3Digital Marketing
Greg Gifford – SearchLab ### 1639995###Speaker###Vice President of Search Marketing###SearchLab###Speaker: – SearchLab
### 2:30 PM – 3:15 PM
Stop Seepage: “Keepage” Strategies That Get Results
2:30 PM – 3:15 PM
Stop Seepage: “Keepage” Strategies That Get ResultsLocation: Del FuegoSpeaker: – Johnson Memorial Health Services
Speaker: – Adept Selling
Post Acute
Kristin Jacobson – Johnson Memorial Health Services ### 1680417###Speaker###CEO/ Administrator###Johnson Memorial Health Services###Speaker: – Johnson Memorial Health Services
### @@@ Peggy Scoggins – Adept Selling ### 1680415###Speaker###Founder###Adept Selling###Speaker: – Adept Selling
### 2:30 PM – 3:15 PM
Word Power - How to Successfully Engage Prospects Through Every Step of the Sales Process
2:30 PM – 3:15 PM
Word Power - How to Successfully Engage Prospects Through Every Step of the Sales Process Location: La Sirena 1&2Speaker: – Score More Sales
Sales Strategy and Management
Lori Richardson – Score More Sales ### 1649374###Speaker###Founder###Score More Sales###Speaker: – Score More Sales
### 3:15 PM – 4:15 PM
Networking Break (Open to All)
3:15 PM – 4:15 PM
Networking Break (Open to All)Location: Grand Ballroom 1-3 & Main FoyerNetworking
4:15 PM – 5:00 PM
(Industry Case Study) Understanding the Changing Buyer's Journey — Marketing & Sales Perspectives
4:15 PM – 5:00 PM
(Industry Case Study) Understanding the Changing Buyer's Journey — Marketing & Sales PerspectivesLocation: Del Mar 2Moderator: – Roobrik
Panelist: – Thrive Senior Living
Panelist: – Discovery Senior Living
Panelist: – The Springs Living
Panelist: – Brightview Senior Living
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Evan Friedkin – Roobrik ### 1762932###Moderator###Head of Business Development###Roobrik###Moderator: – Roobrik
### @@@ Michelle Anderson – Thrive Senior Living ### 1771086###Panelist###Vice President of Sales###Thrive Senior Living###Panelist: – Thrive Senior Living
### @@@ Heidi LaVanway – Discovery Senior Living ### 1771084###Panelist###Vice President of Marketing###Discovery Senior Living###Panelist: – Discovery Senior Living
### @@@ Candice Marcks – The Springs Living ### 1771085###Panelist###Senior Director of Sales, Marketing & Recruiting###The Springs Living###Panelist: – The Springs Living
### @@@ Mike Thompson – Brightview Senior Living ### 1771078###Panelist###Director of Digital Marketing###Brightview Senior Living###Panelist: – Brightview Senior Living
### 4:15 PM – 5:00 PM
Measuring What Really Matters: Evaluating Skilled Nursing/ Post-Acute Care Marketing ROI, Data Trends, Benchmarks, KPIs, OKRs
4:15 PM – 5:00 PM
Measuring What Really Matters: Evaluating Skilled Nursing/ Post-Acute Care Marketing ROI, Data Trends, Benchmarks, KPIs, OKRs Location: Del FuegoSpeaker: – Tessellati LLC
Post Acute
Ben Waxman – Tessellati LLC ### 1792519###Speaker###President###Tessellati LLC###Speaker: – Tessellati LLC
### 4:15 PM – 5:00 PM
Social Media Strategy: Stop Marketing and Start Building Social Capital
4:15 PM – 5:00 PM
Social Media Strategy: Stop Marketing and Start Building Social CapitalLocation: La Cascada 2&3Speaker: – Three Over Four
Digital Marketing
Aaron Templer – Three Over Four ### 1640007###Speaker###Founder###Three Over Four###Speaker: – Three Over Four
### 4:15 PM – 5:00 PM
The 10 Best Customer Behavior Triggers You've Never Heard Of
4:15 PM – 5:00 PM
The 10 Best Customer Behavior Triggers You've Never Heard OfLocation: La Sirena 3&4Marketing Strategy and Management
Nancy Harhut – HBT Marketing ### 1639999###Speaker###Chief Creative Officer###HBT Marketing###Speaker: – HBT Marketing
### 4:15 PM – 5:00 PM
The 5 Phobias That Prevent You from Getting What You Want in Your Sales Conversations
4:15 PM – 5:00 PM
The 5 Phobias That Prevent You from Getting What You Want in Your Sales ConversationsLocation: La Sirena 1&2Speaker: – Soulful Selling
Sales Strategy and Management
Christine Volden – Soulful Selling ### 1640010###Speaker###Founder###Soulful Selling###Speaker: – Soulful Selling
### 5:15 PM – 7:00 PM
Cocktail Connections (Open to All)
5:15 PM – 7:00 PM
Cocktail Connections (Open to All)Networking
