- Sunday, October 23, 2022
2:00 PM – 5:00 PM
Registration Open
2:00 PM – 5:00 PM
Registration Open
- Monday, October 24, 2022
7:30 AM – 4:30 PM
Registration Open
7:30 AM – 4:30 PM
Registration Open
8:30 AM – 8:45 AM
Welcome Orientation for New SMASH Participants
8:30 AM – 8:45 AM
Welcome Orientation for New SMASH Participants
Location: La Cascada 1
9:00 AM – 9:45 AM
(Solution Partners Only) Smashing It at SMASH: How to Build Relationships & Find Clients at the Un-tradeshow
9:00 AM – 9:45 AM
(Solution Partners Only) Smashing It at SMASH: How to Build Relationships & Find Clients at the Un-tradeshowLocation: La Cascada 1Speaker: – Quantum Age Collaborative
CC Andrews – Quantum Age Collaborative ### 1764051###Speaker###President & Chief Strategist###Quantum Age Collaborative###Speaker: – Quantum Age Collaborative
### 9:00 AM – 9:45 AM
Birds of Feather (Provider Only)
9:00 AM – 9:45 AM
Birds of Feather (Provider Only)Location: Grand Ballroom 1Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
10:00 AM – 10:45 AM
(Industry Case Study) Small Budget Strategies: How to Optimize a Digital Marketing Budget for Qualified Lead Generation
10:00 AM – 10:45 AM
(Industry Case Study) Small Budget Strategies: How to Optimize a Digital Marketing Budget for Qualified Lead GenerationLocation: Del Mar 2Speaker: – Eldermark Sales CRM, Marketing Automation and Digital Marketing Division
Speaker: – Mount Angel Towers
Speaker: – Eldermark
Digital Marketing
Crystal Craig – Eldermark Sales CRM, Marketing Automation and Digital Marketing Division ### 1730167###Speaker###Vice President###Eldermark Sales CRM, Marketing Automation and Digital Marketing Division###Speaker: – Eldermark Sales CRM, Marketing Automation and Digital Marketing Division
### @@@ Stefanie Fenton – Mount Angel Towers ### 1771070###Speaker###Owner/Operator###Mount Angel Towers###Speaker: – Mount Angel Towers
### @@@ Allison Latta – Eldermark ### 1730168###Speaker###Marketing Automation Specialist###Eldermark###Speaker: – Eldermark
### 10:00 AM – 10:45 AM
A Data-Driven Strategic Roadmap for Post-Acute Conversions
10:00 AM – 10:45 AM
A Data-Driven Strategic Roadmap for Post-Acute ConversionsLocation: Del FuegoPost Acute
Samantha Prinster – M4 Consulting ### 1730216###Speaker######M4 Consulting###Speaker: – M4 Consulting
### 10:00 AM – 10:45 AM
Consumer Neuroscience Insights: How Your Customers Make Their Purchasing Decisions Matters More than Ever
10:00 AM – 10:45 AM
Consumer Neuroscience Insights: How Your Customers Make Their Purchasing Decisions Matters More than EverLocation: La Sirena 1&2Sales Strategy and Management
Peggy Scoggins – Adept Selling ### 1680415###Speaker###Founder###Adept Selling###Speaker: – Adept Selling
### 10:00 AM – 10:45 AM
The New Marketing Landscape: Talking Top Marketing Priorities for 2023
10:00 AM – 10:45 AM
The New Marketing Landscape: Talking Top Marketing Priorities for 2023Location: La Sirena 3&4Moderator: – Jamison Marketing LLC
Panelist: – Greystone
Panelist: – Senior Services of America
Panelist: – Merrill Gardens
Marketing Strategy and Management
Jamison Gosselin – Jamison Marketing LLC ### 1753126###Moderator###Principal###Jamison Marketing LLC###Moderator: – Jamison Marketing LLC
### @@@ Mary Jane Fitts – Greystone ### 1759729###Panelist###Senior Vice President of Marketing###Greystone###Panelist: – Greystone
### @@@ Jodie Roberts – Senior Services of America ### 1759674###Panelist###Marketing Director###Senior Services of America###Panelist: – Senior Services of America
### @@@ Amanda Warren – Merrill Gardens ### 1759675###Panelist###Vice President of Marketing###Merrill Gardens###Panelist: – Merrill Gardens
### 10:00 AM – 10:45 AM
Use "Moneyball" Strategy to Drive Your Digital Marketing Results
10:00 AM – 10:45 AM
Use "Moneyball" Strategy to Drive Your Digital Marketing ResultsLocation: La Cascada 2&3Marketing Strategy and Management
Sam Tomlinson – Warschawski ### 1640008###Speaker###Executive Vice President###Warschawski###Speaker: – Warschawski
### 11:00 AM – 11:45 AM
(Industry Case Study) Delivering & Promoting a Better Employee & Resident Experience: What Senior Care Brands Can Glean from Experience Data and Lessons from Other Innovative Industries
11:00 AM – 11:45 AM
(Industry Case Study) Delivering & Promoting a Better Employee & Resident Experience: What Senior Care Brands Can Glean from Experience Data and Lessons from Other Innovative IndustriesLocation: Del FuegoSpeaker: – Reputation
Speaker: – Reputation
Marketing Strategy and Management
Andrew Rainey – Reputation ### 1779346###Speaker###General Manager of Healthcare###Reputation###Speaker: – Reputation
### @@@ Kerstin Young – Reputation ### 1779345###Speaker###CX Strategist###Reputation###Speaker: – Reputation
### 11:00 AM – 11:45 AM
(Industry Case Study) Family Caregivers – Customer First, Data Always
11:00 AM – 11:45 AM
(Industry Case Study) Family Caregivers – Customer First, Data AlwaysLocation: Del Mar 2Speaker: – A Place for Mom
Marketing Strategy and Management
Tatyana Zlotsky – A Place for Mom ### 1730187###Speaker###Chief Customer Officer and General Manager###A Place for Mom###Speaker: – A Place for Mom
### 11:00 AM – 11:45 AM
10 Secrets to Successful Online Recruitment Marketing: The New Marketing Must
11:00 AM – 11:45 AM
10 Secrets to Successful Online Recruitment Marketing: The New Marketing Must Location: La Sirena 3&4Speaker: – Maplewood Senior Living
Marketing Strategy and Management
Heather Freemont – Maplewood Senior Living ### 1669993###Speaker###Vice President of Marketing###Maplewood Senior Living###Speaker: – Maplewood Senior Living
### 11:00 AM – 11:45 AM
Behavior Style Coaching to Expand Sales Success
11:00 AM – 11:45 AM
Behavior Style Coaching to Expand Sales SuccessLocation: La Sirena 1&2Speaker: – Integrity Solutions LLC
Speaker: – Integrity Solutions LLC
Sales Strategy and Management
Bruce Wedderburn – Integrity Solutions LLC ### 1640011###Speaker###Chief Sales Officer###Integrity Solutions LLC###Speaker: – Integrity Solutions LLC
### @@@ Donna Horrigan – Integrity Solutions LLC ### 1731724###Speaker###Vice President###Integrity Solutions LLC###Speaker: – Integrity Solutions LLC
### 11:00 AM – 11:45 AM
Integrated Digital Marketing, Putting it All Together in a Strange New World
11:00 AM – 11:45 AM
Integrated Digital Marketing, Putting it All Together in a Strange New WorldLocation: La Cascada 2&3Digital Marketing
Amanda Farley – Aimclear ### 1680421###Speaker###VP of Growth###Aimclear###Speaker: – Aimclear
### 11:45 AM – 1:30 PM
Lunch (on your own)
11:45 AM – 1:30 PM
Lunch (on your own)Networking
1:30 PM – 2:15 PM
(Industry Case Study) Mining for Gold: Generating Move-Ins (for New Leads) from Data You Already Have
1:30 PM – 2:15 PM
(Industry Case Study) Mining for Gold: Generating Move-Ins (for New Leads) from Data You Already HaveLocation: Del Mar 2Speaker: – WelcomeHome
Speaker: – Arrow Senior Living
Speaker: – Jaybird Senior Living
Speaker: – Legend Senior Living
Marketing Strategy and Management
John Lariccia – WelcomeHome ### 1730210###Speaker###co-founder and CEO###WelcomeHome###Speaker: – WelcomeHome
### @@@ Cassie Tweten – Arrow Senior Living ### 1771072###Speaker###Chief Sales Officer###Arrow Senior Living###Speaker: – Arrow Senior Living
### @@@ Dani Vance-Merlino – Jaybird Senior Living ### 1557467###Speaker###VP of Sales and Marketing###Jaybird Senior Living###Speaker: – Jaybird Senior Living
### @@@ Christy Van Der Westhuizen – Legend Senior Living ### 1557479###Speaker###Senior Vice President of Sales & Marketing###Legend Senior Living###Speaker: – Legend Senior Living
### 1:30 PM – 2:15 PM
Build a Successful Strategic Communications Plan in 5 Easy Steps
1:30 PM – 2:15 PM
From Firefighting to Futuring: How to Refresh, Rethink and Re-Energize Your Communications StrategyLocation: La Sirena 3&4Speaker: – 84 Communications
Marketing Strategy and Management
Rina Foster, APR – 84 Communications ### 1660574###Speaker###Founder & CEO###84 Communications###Speaker: – 84 Communications
### 1:30 PM – 2:15 PM
Multi-Touch Attribution: Four Distinct Approaches and Tradeoffs Therein
1:30 PM – 2:15 PM
Multi-Touch Attribution: Four Distinct Approaches and Tradeoffs ThereinLocation: La Cascada 2&3Speaker: – Search Discovery
Marketing Strategy and Management
Tim Wilson – Search Discovery ### 1660515###Speaker###Senior Analytics Director###Search Discovery###Speaker: – Search Discovery
### 1:30 PM – 2:15 PM
Starting your Post-Acute Consumer Marketing Machine
1:30 PM – 2:15 PM
Starting your Post-Acute Consumer Marketing MachineLocation: Del FuegoPost Acute
Jennifer Hines ### 1808696###Speaker###Post Acute Heathcare Advisory######Speaker:
### 1:30 PM – 2:15 PM
The Sales Team of the Future: Skills and Specialties Every Team Needs to Stay Competitive
1:30 PM – 2:15 PM
The Sales Team of the Future: Skills and Specialties Every Team Needs to Stay CompetitiveLocation: La Sirena 1&2Speaker:
Speaker: – Christian Horizons
Sales Strategy and Management
Shonia Russelle ### 1760249###Speaker#########Speaker:
### @@@ Jennifer Knecht – Christian Horizons ### 1760250###Speaker###Chief Sales and Marketing Officer###Christian Horizons###Speaker: – Christian Horizons
### 2:15 PM – 3:15 PM
Networking Break
2:15 PM – 3:15 PM
Networking Break (Open to All)Location: Grand Ballroom 1-3 & Main FoyerNetworking
2:30 PM – 3:00 PM
Speed Meetings (Registration Required)
2:30 PM – 3:00 PM
Speed Meetings (Advance Registration Required)
Location: La Cascada 1
3:15 PM – 4:15 PM
(Industry Case Study) Speed to Lead: 3 Must-Know Strategies to Improve Your Response Time & Capture More Leads
3:15 PM – 4:15 PM
(Industry Case Study) Speed to Lead: 3 Must-Know Strategies to Improve Your Response Time & Capture More LeadsLocation: Del Mar 2Moderator: – Serviam Care Network
Panelist: – Brightview Senior Living
Panelist: – Brightview Senior Living
Panelist: – Arrow Senior Living
Panelist: – Arrow Senior Living
Digital Marketing
Kelly Keefe – Serviam Care Network ### 1724639###Moderator###VP of Stakeholder Success###Serviam Care Network###Moderator: – Serviam Care Network
### @@@ Denise Manifold – Brightview Senior Living ### 1771079###Panelist###Vice President, Sales###Brightview Senior Living###Panelist: – Brightview Senior Living
### @@@ Mike Thompson – Brightview Senior Living ### 1771078###Panelist###Director of Digital Marketing###Brightview Senior Living###Panelist: – Brightview Senior Living
### @@@ Cassie Tweten – Arrow Senior Living ### 1771072###Panelist###Chief Sales Officer###Arrow Senior Living###Panelist: – Arrow Senior Living
### @@@ Hollie Walker – Arrow Senior Living ### 1557476###Panelist###Vice President of Marketing###Arrow Senior Living###Panelist: – Arrow Senior Living
### 3:15 PM – 4:15 PM
(Learning Lab) 100% Cross Selling Across Business Lines: Creating a Team that Refers and Get Results!
3:15 PM – 4:15 PM
(Learning Lab) 100% Cross Selling Across Business Lines: Creating Teams that Remember, Refer, and Get Results!Location: La Sirena 1&2Speaker: – Barlow McCarthy
Post Acute
Mitzi Kent, RN, BSN – Barlow McCarthy ### 1640001###Speaker###Partner###Barlow McCarthy###Speaker: – Barlow McCarthy
### 3:15 PM – 4:15 PM
(Learning Lab) The 5 Most Dangerous Assumptions in Marketing to Seniors
3:15 PM – 4:15 PM
(Learning Lab) The 5 Most Dangerous Assumptions in Marketing to SeniorsLocation: Del FuegoPost Acute
Paul Schrimpf – Prophet ### 1810540###Speaker###Partner###Prophet###Speaker: – Prophet
### 3:15 PM – 4:15 PM
(Learning Lab) The Remarkability Formula: How to Stand Out Online and Off
3:15 PM – 4:15 PM
(Learning Lab) The Remarkability Formula: How to Stand Out Online and OffLocation: La Sirena 3&4Speaker: – flyte new media
Marketing Strategy and Management
Rich Brooks – flyte new media ### 1660514###Speaker###President###flyte new media###Speaker: – flyte new media
### 3:15 PM – 4:15 PM
Digital Marketing Refresh and 2023 Planning
3:15 PM – 4:15 PM
Digital Marketing Refresh and 2023 Planning Location: La Cascada 2&3Digital Marketing
Kent Lewis – Anvil/Deksia ### 1640002###Speaker###Chief Marketing Officer###Anvil/Deksia###Speaker: – Anvil/Deksia
### 4:30 PM – 5:30 PM
Disrupt the Status Quo: Marketing and Sales Strategy to Drive Revenue and Resident Satisfaction
4:30 PM – 5:30 PM
Disrupt the Status Quo: Marketing and Sales Strategy to Drive Revenue and Resident SatisfactionLocation: Estancia BallroomSpeaker: – Corporate Visions
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Leslie Talbot – Corporate Visions ### 1792602###Speaker###SVP Marketing###Corporate Visions###Speaker: – Corporate Visions
### 5:30 PM – 6:30 PM
Welcome Reception SMASH Bash (Open to All)
5:30 PM – 6:30 PM
Welcome Reception SMASH Bash (Open to All)Location: Opium TerraceNetworking
- Tuesday, October 25, 2022
6:45 AM – 7:45 AM
SMASH Dash Morning Run (Open to All)
6:45 AM – 7:45 AM
SMASH Dash Morning Run (Open to All)Location: PoolsideNetworking
7:30 AM – 8:30 AM
Lite Breakfast
7:30 AM – 8:30 AM
Lite Breakfast
7:30 AM – 5:00 PM
Registration Open
7:30 AM – 5:00 PM
Registration Open
8:30 AM – 9:30 AM
Leveraging Triggers, Tickles, and Timing to Engage and Connect with Your Customer's ‘Why'
8:30 AM – 9:30 AM
Leveraging Triggers, Tickles, and Timing to Engage and Connect with Your Customer's ‘Why'Location: La EstanciaSales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Grant Simmons ### 1634360###Keynote Speaker###Digital Marketing Strategist######Keynote Speaker:
### 9:45 AM – 10:30 AM
ED Talks: CRM and Marketing Automation
9:45 AM – 10:30 AM
ED Talks: CRM and Marketing AutomationLocation: Del Mar 2Speaker:
Speaker:
Speaker:
Speaker:
Speaker:
Sales Strategy and Management
Sean Leonard ### 1822736###Speaker#########Speaker:
### @@@ Erin Hayes ### 1820116###Speaker#########Speaker:
### @@@ Neil Krauss ### 1822737###Speaker#########Speaker:
### @@@ Sarah Sheridan ### 1822739###Speaker#########Speaker:
### @@@ Teddy Helfrich ### 1822740###Speaker#########Speaker:
### 9:45 AM – 10:30 AM
ED Talks: Digital Marketing Strategy
9:45 AM – 10:30 AM
ED Talks: Digital Marketing StrategyLocation: La Sirena 1&2Speaker:
Speaker:
Speaker: – Dreamscape Marketing
Speaker: – G5+LL, A RealPage Company
Speaker:
Digital Marketing
Jonathan Hurst-Sneh ### 1822742###Speaker#########Speaker:
### @@@ Joe Van Kampen ### 1822744###Speaker#########Speaker:
### @@@ Dan Gemp – Dreamscape Marketing ### 705772###Speaker###President and CEO###Dreamscape Marketing###Speaker: – Dreamscape Marketing
### @@@ Mark Ham – G5+LL, A RealPage Company ### 1631871###Speaker###Vice President, Business Development###G5+LL, A RealPage Company###Speaker: – G5+LL, A RealPage Company
### @@@ Jackie Pfriender ### 1822745###Speaker#########Speaker:
### 9:45 AM – 10:30 AM
ED Talks: Engagement & Differentiation
9:45 AM – 10:30 AM
ED Talks: Engagement & DifferentiationLocation: La Cascada 2&3Speaker:
Speaker:
Speaker:
Speaker: – OneDay
Speaker:
Speaker:
Marketing Strategy and Management
Digital Marketing
Doug Wilcox ### 1822746###Speaker#########Speaker:
### @@@ Maureen Longoria ### 1822747###Speaker#########Speaker:
### @@@ Ben Rao ### 1822748###Speaker#########Speaker:
### @@@ Lacy Jungman – OneDay ### 1557466###Speaker###VP Strategic Development###OneDay###Speaker: – OneDay
### @@@ Dallas Shipp ### 1822749###Speaker#########Speaker:
### @@@ Donnie Funderrud ### 1822750###Speaker#########Speaker:
### 9:45 AM – 10:30 AM
ED Talks: Lead Generation & Conversion
9:45 AM – 10:30 AM
ED Talks: Lead Generation & ConversionLocation: La Sirena 3&4Speaker:
Speaker: – Dreamscape Marketing
Speaker:
Speaker:
Speaker:
Speaker:
Marketing Strategy and Management
Digital Marketing
Holly Rehbock ### 1822751###Speaker#########Speaker:
### @@@ Glenn Hadley – Dreamscape Marketing ### 1491070###Speaker###Senior Vice President of Strategy###Dreamscape Marketing###Speaker: – Dreamscape Marketing
### @@@ Tripp Higgins ### 1822752###Speaker#########Speaker:
### @@@ Ashley Alpert ### 1822753###Speaker#########Speaker:
### @@@ Vanessa Ruiz ### 1822754###Speaker#########Speaker:
### @@@ Marc Cherabie ### 1822755###Speaker#########Speaker:
### 9:45 AM – 10:30 AM
ED Talks: Sales Training
9:45 AM – 10:30 AM
ED Talks: Sales TrainingLocation: Del FuegoSpeaker:
Speaker:
Speaker:
Speaker:
Speaker:
Sales Strategy and Management
John Greaves ### 1822756###Speaker#########Speaker:
### @@@ Jennifer Dixon ### 1822757###Speaker#########Speaker:
### @@@ Mike Miller ### 1822758###Speaker#########Speaker:
### @@@ Deborah Potter ### 1822759###Speaker#########Speaker:
### @@@ Reed Davis ### 1822760###Speaker#########Speaker:
### 10:30 AM – 11:00 AM
Networking Break
10:30 AM – 11:00 AM
Networking BreakLocation: Grand Ballroom 1-3 & Main FoyerNetworking
11:00 AM – 1:00 PM
(Provider Only Workshop) 4 Essential Principles Every Senior Care Pro Needs to Be a Better Leader
11:00 AM – 1:00 PM
(Provider Only Workshop) 4 Essential Principles Every Senior Care Pro Needs to Be a Better LeaderLocation: Del Mar 2Speaker: – Management Development International, Inc.
Sales and Marketing Strategy and Management
Dan Topf – Management Development International, Inc. ### 1759795###Speaker###Senior Vice President###Management Development International, Inc.###Speaker: – Management Development International, Inc.
### 11:00 AM – 1:00 PM
(Provider Only Workshop) Building Successful Agency Partnerships: Great Results Start With Great Relationships
11:00 AM – 1:00 PM
(Provider Only Workshop) Building Successful Agency Partnerships: Great Results Start With Great RelationshipsLocation: La Sirena 1&2Speaker: – Longevity Point Advisors, LLC
Marketing Strategy and Management
Robert Grammatica – Longevity Point Advisors, LLC ### 1639998###Speaker###Founder###Longevity Point Advisors, LLC###Speaker: – Longevity Point Advisors, LLC
### 11:00 AM – 1:00 PM
(Provider Only Workshop) Digital Marketing Deep-Dive Workshop: 20 Steps to a More Effective Online Presence for 2023
11:00 AM – 1:00 PM
(Provider Only Workshop) Digital Marketing Deep-Dive Workshop: 20 Steps to a More Effective Online Presence for 2023Location: La Sirena 3&4Digital Marketing
Kent Lewis – Anvil/Deksia ### 1640002###Speaker###Chief Marketing Officer###Anvil/Deksia###Speaker: – Anvil/Deksia
### 11:00 AM – 1:00 PM
(Provider Only Workshop) Revolutionize and Optimize Your Patient Acquisition Strategy Using Key Insights from the Data You (Probably) Already Have
11:00 AM – 1:00 PM
(Provider Only Workshop) Revolutionize and Optimize Your Patient Acquisition Strategy Using Key Insights from the Data You (Probably) Already HaveLocation: Del FuegoPost Acute
Jenny Bristow – Hedy&Hopp ### 1639994###Speaker###CEO###Hedy&Hopp###Speaker: – Hedy&Hopp
### 11:00 AM – 1:00 PM
(Provider Only Workshop) The Future of Sales
11:00 AM – 1:00 PM
(Provider Only Workshop) The Future of SalesLocation: La Cascada 2&3Speaker: – SalesGlobe
Speaker: – SalesGlobe
Sales Strategy and Management
Michelle Seger – SalesGlobe ### 1640005###Speaker###Partner###SalesGlobe###Speaker: – SalesGlobe
### @@@ Mark Donnolo – SalesGlobe ### 1744685###Speaker###CEO###SalesGlobe###Speaker: – SalesGlobe
### 11:00 AM – 1:00 PM
(Solution Partners Only Workshop) Breaking Through the Noise: Methods That Get You in Front of Prospects
11:00 AM – 1:00 PM
(Solution Partners Only Workshop) Breaking Through the Noise: Methods That Get You in Front of Prospects Location: La Cascada 1Presenter: – Quantum Age Collaborative
CC Andrews – Quantum Age Collaborative ### 1764051###Presenter###President & Chief Strategist###Quantum Age Collaborative###Presenter: – Quantum Age Collaborative
### 1:15 PM – 2:30 PM
Luncheon & Roundtable Discussions (Open to All)
1:15 PM – 2:30 PM
Luncheon & Roundtable Discussions (Open to All)Networking
2:30 PM – 3:15 PM
(Industry Case Study) Get the Tour. New Sales Strategies to Get Them Through the Door!
2:30 PM – 3:15 PM
(Industry Case Study) Get the Tour. New Sales Strategies to Get Them Through the Door!Location: Del Mar 2Speaker: – Creating Results
Speaker: – Rogerson
Sales Strategy and Management
Jessica Ruhle – Creating Results ### 1724649###Speaker###Sales Specialist and Project Director###Creating Results###Speaker: – Creating Results
### @@@ Pamela Morris – Rogerson ### 1724650###Speaker###Director of Senior Living###Rogerson###Speaker: – Rogerson
### 2:30 PM – 3:15 PM
Content Deep Dive: How to Audit, Improve, and Create Content
2:30 PM – 3:15 PM
Content Deep Dive: How to Audit, Improve, and Create ContentLocation: La Sirena 3&4Speaker: – TopHatRank.com
Digital Marketing
Ashley Segura – TopHatRank.com ### 1810541###Speaker###Vice President Of Global Operations and Marketing###TopHatRank.com###Speaker: – TopHatRank.com
### 2:30 PM – 3:15 PM
Kick Start Your Local SEO Strategy: Increase Your Visibility in Local Searches and Connect with Your Consumers
2:30 PM – 3:15 PM
Kick Start Your Local SEO Strategy: Increase Your Visibility in Local Searches and Connect with Your ConsumersLocation: La Cascada 2&3Digital Marketing
Greg Gifford – SearchLab ### 1639995###Speaker###Vice President of Search Marketing###SearchLab###Speaker: – SearchLab
### 2:30 PM – 3:15 PM
Stop Seepage: “Keepage” Strategies That Get Results
2:30 PM – 3:15 PM
Stop Seepage: “Keepage” Strategies That Get ResultsLocation: Del FuegoSpeaker: – Johnson Memorial Health Services
Speaker: – Adept Selling
Post Acute
Kristin Jacobson – Johnson Memorial Health Services ### 1680417###Speaker###CEO/ Administrator###Johnson Memorial Health Services###Speaker: – Johnson Memorial Health Services
### @@@ Peggy Scoggins – Adept Selling ### 1680415###Speaker###Founder###Adept Selling###Speaker: – Adept Selling
### 2:30 PM – 3:15 PM
Word Power - How to Successfully Engage Prospects Through Every Step of the Sales Process
2:30 PM – 3:15 PM
Word Power - How to Successfully Engage Prospects Through Every Step of the Sales Process Location: La Sirena 1&2Speaker: – Score More Sales
Sales Strategy and Management
Lori Richardson – Score More Sales ### 1649374###Speaker###Founder###Score More Sales###Speaker: – Score More Sales
### 3:15 PM – 4:15 PM
Networking Break (Open to All)
3:15 PM – 4:15 PM
Networking Break (Open to All)Location: Grand Ballroom 1-3 & Main FoyerNetworking
4:15 PM – 5:00 PM
(Industry Case Study) Understanding the Changing Buyer's Journey — Marketing & Sales Perspectives
4:15 PM – 5:00 PM
(Industry Case Study) Understanding the Changing Buyer's Journey — Marketing & Sales PerspectivesLocation: Del Mar 2Moderator: – Roobrik
Panelist: – Thrive Senior Living
Panelist: – Discovery Senior Living
Panelist: – The Springs Living
Panelist: – Brightview Senior Living
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Evan Friedkin – Roobrik ### 1762932###Moderator###Head of Business Development###Roobrik###Moderator: – Roobrik
### @@@ Michelle Anderson – Thrive Senior Living ### 1771086###Panelist###Vice President of Sales###Thrive Senior Living###Panelist: – Thrive Senior Living
### @@@ Heidi LaVanway – Discovery Senior Living ### 1771084###Panelist###Vice President of Marketing###Discovery Senior Living###Panelist: – Discovery Senior Living
### @@@ Candice Marcks – The Springs Living ### 1771085###Panelist###Senior Director of Sales, Marketing & Recruiting###The Springs Living###Panelist: – The Springs Living
### @@@ Mike Thompson – Brightview Senior Living ### 1771078###Panelist###Director of Digital Marketing###Brightview Senior Living###Panelist: – Brightview Senior Living
### 4:15 PM – 5:00 PM
Measuring What Really Matters: Evaluating Skilled Nursing/ Post-Acute Care Marketing ROI, Data Trends, Benchmarks, KPIs, OKRs
4:15 PM – 5:00 PM
Measuring What Really Matters: Evaluating Skilled Nursing/ Post-Acute Care Marketing ROI, Data Trends, Benchmarks, KPIs, OKRs Location: Del FuegoSpeaker: – Tessellati LLC
Post Acute
Ben Waxman – Tessellati LLC ### 1792519###Speaker###President###Tessellati LLC###Speaker: – Tessellati LLC
### 4:15 PM – 5:00 PM
Social Media Strategy: Stop Marketing and Start Building Social Capital
4:15 PM – 5:00 PM
Social Media Strategy: Stop Marketing and Start Building Social CapitalLocation: La Cascada 2&3Speaker: – Three Over Four
Digital Marketing
Aaron Templer – Three Over Four ### 1640007###Speaker###Founder###Three Over Four###Speaker: – Three Over Four
### 4:15 PM – 5:00 PM
The 10 Best Customer Behavior Triggers You've Never Heard Of
4:15 PM – 5:00 PM
The 10 Best Customer Behavior Triggers You've Never Heard OfLocation: La Sirena 3&4Marketing Strategy and Management
Nancy Harhut – HBT Marketing ### 1639999###Speaker###Chief Creative Officer###HBT Marketing###Speaker: – HBT Marketing
### 4:15 PM – 5:00 PM
The 5 Phobias That Prevent You from Getting What You Want in Your Sales Conversations
4:15 PM – 5:00 PM
The 5 Phobias That Prevent You from Getting What You Want in Your Sales ConversationsLocation: La Sirena 1&2Speaker: – Soulful Selling
Sales Strategy and Management
Christine Volden – Soulful Selling ### 1640010###Speaker###Founder###Soulful Selling###Speaker: – Soulful Selling
### 5:15 PM – 7:00 PM
Cocktail Connections (Open to All)
5:15 PM – 7:00 PM
Cocktail Connections (Open to All)Networking
- Wednesday, October 26, 2022
7:15 AM – 8:15 AM
Lite Breakfast
7:15 AM – 8:15 AM
Lite Breakfast
7:30 AM – 10:00 AM
Registration Open
7:30 AM – 10:00 AM
Registration Open
8:00 AM – 9:00 AM
SMASH Session Wrap-
Up and Take-Home
Action Plans
8:00 AM – 9:00 AM
SMASH Session Wrap- Up and Take-Home Action PlansLocation: La EstanciaSales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
9:15 AM – 10:00 AM
(Industry Case Study) Next-Level Personalization Through Marketing Automation
9:15 AM – 10:00 AM
(Industry Case Study) Next-Level Personalization Through Marketing AutomationLocation: Del Mar 2Speaker: – Click: Transform Your Business Through Digital Marketing
Digital Marketing
Kevin Wilhelm – Click: Transform Your Business Through Digital Marketing ### 1761831###Speaker###Author###Click: Transform Your Business Through Digital Marketing###Speaker: – Click: Transform Your Business Through Digital Marketing
### 9:15 AM – 10:00 AM
Differentiation: The Absolute #1 Factor In Increasing Close Rate
9:15 AM – 10:00 AM
Differentiation: The Absolute #1 Factor In Increasing Close RateLocation: La Sirena 1&2Speaker: – Square 2 Marketing
Sales Strategy and Management
Eric Keiles – Square 2 Marketing ### 1640000###Speaker###Founder and Chief Marketing Officer###Square 2 Marketing###Speaker: – Square 2 Marketing
### 9:15 AM – 10:00 AM
Marketing & Sales for New Developments and Acquisitions – It’s All in the Data
9:15 AM – 10:00 AM
Marketing & Sales for New Developments and Acquisitions – It’s All in the DataLocation: La Cascada 2&3Speaker: – NIC MAP Vision
Marketing Strategy and Management
Kyle Gardner – NIC MAP Vision ### 1761843###Speaker###Chief Operating Officer###NIC MAP Vision###Speaker: – NIC MAP Vision
### 9:15 AM – 10:00 AM
The Road to Increasing Marketing ROI in Senior Living: Using Metrics to Make Strategic Decisions
9:15 AM – 10:00 AM
The Road to Increasing Marketing ROI in Senior Living: Using Metrics to Make Strategic DecisionsLocation: La Sirena 3&4Speaker: – The Arbor Company
Marketing Strategy and Management
Mary Cate Spires – The Arbor Company ### 1640006###Speaker###Marketing Strategist###The Arbor Company###Speaker: – The Arbor Company
### 9:15 AM – 10:00 AM
Whole Human Storytelling: Video Marketing Strategies for Your Team that Sell
9:15 AM – 10:00 AM
Whole Human Storytelling: Video Marketing Strategies for Your Team that SellLocation: Del FuegoSpeaker: – Sean Tracey Associates
Marketing Strategy and Management
Digital Marketing
Sean Tracey – Sean Tracey Associates ### 1640009###Speaker###President and Brand Strategist###Sean Tracey Associates###Speaker: – Sean Tracey Associates
### 10:00 AM – 10:45 AM
Networking Break (Open to All)
10:00 AM – 10:45 AM
Networking Break (Open to All)Location: Grand Ballroom 1-3 & Main FoyerNetworking
10:45 AM – 11:30 AM
(Industry Case Study) Definitive Data Statistics – The DNA of Sales and Marketing
10:45 AM – 11:30 AM
(Industry Case Study) Definitive Data Statistics – The DNA of Sales and MarketingLocation: Del Mar 2Marketing Strategy and Management
Lana Peck – Sherpa ### 1771082###Speaker###Vice President of Research and Analytics###Sherpa###Speaker: – Sherpa
### 10:45 AM – 11:30 AM
10 Digital Trends You Must Know for 2023
10:45 AM – 11:30 AM
10 Digital Trends You Must Know for 2023Location: Del Fuego
Sam Tomlinson – Warschawski ### 1640008###Speaker###Executive Vice President###Warschawski###Speaker: – Warschawski
### 10:45 AM – 11:30 AM
16 Lead Generation Strategies You’ve Never Heard of that Generate Results
10:45 AM – 11:30 AM
16 Lead Generation Strategies You’ve Never Heard of that Generate Results Location: La Cascada 2&3Marketing Strategy and Management
Dave Meyer – BizzyWeb ### 1759743###Speaker###President###BizzyWeb###Speaker: – BizzyWeb
### 10:45 AM – 11:30 AM
Bridging Communication Gaps to Strengthen Partnerships with Sales and Operations
10:45 AM – 11:30 AM
Bridging Communication Gaps to Strengthen Partnerships with Sales and OperationsLocation: La Sirena 1&2Sales Strategy and Management
Allie Smith-Goodwin – SRG ### 1792372###Speaker###Vice President of Sales###SRG###Speaker: – SRG
### 10:45 AM – 11:30 AM
Post-Acute Sales & Marketing Thought Leadership Panel
10:45 AM – 11:30 AM
Post-Acute Sales & Marketing Thought Leadership PanelLocation: La Sirena 3&4Moderator: – Vivage
Panelist: – HMG Healthcare
Panelist: – Transitional Care Management
Panelist:
Post Acute
Heather TerHark – Vivage ### 1771057###Moderator###VP, Ancilliary Services###Vivage###Moderator: – Vivage
### @@@ Ana Pico – HMG Healthcare ### 1771058###Panelist###Chief Strategy Officer & Managing Partner###HMG Healthcare###Panelist: – HMG Healthcare
### @@@ Charles Ross – Transitional Care Management ### 1771060###Panelist###Chief Strategy Officer###Transitional Care Management###Panelist: – Transitional Care Management
### @@@ Shonia Russelle ### 1760249###Panelist#########Panelist:
### 11:45 AM – 12:30 PM
“Getting to Yes Faster” – The Art of the Possible
11:45 AM – 12:30 PM
“Getting to Yes Faster” – The Art of the PossibleLocation: Del FuegoSpeaker: – Cardon & Associates
Speaker: – Cardon & Associates
Post Acute
Tom McClelland – Cardon & Associates ### 1762934###Speaker###Vice President, Chief Technology Officer###Cardon & Associates###Speaker: – Cardon & Associates
### @@@ Laura Litke – Cardon & Associates ### 1762935###Speaker###Director of Clinical Integration & Business Development###Cardon & Associates###Speaker: – Cardon & Associates
### 11:45 AM – 12:30 PM
Personalized Marketing: Building an Authentic Voice to Create Community
11:45 AM – 12:30 PM
Personalized Marketing: Building an Authentic Voice to Create CommunityLocation: La Sirena 1&2Speaker: – Endeavor Management
Speaker: – Endeavor Management
Marketing Strategy and Management
John McKeever – Endeavor Management ### 1660567###Speaker###Chief Growth Officer###Endeavor Management###Speaker: – Endeavor Management
### @@@ Ryan Nash – Endeavor Management ### 1670193###Speaker###Vice President, Brand Marketing###Endeavor Management###Speaker: – Endeavor Management
### 11:45 AM – 12:30 PM
The Secret to Sales Success: Senior Care Sales Leaders on How to Win in 2023
11:45 AM – 12:30 PM
The Secret to Sales Success: Senior Care Sales Leaders on How to Win in 2023Location: La Sirena 3&4Moderator: – Life Care Services
Panelist: – Ridgeline Management
Panelist: – Presbyterian Senior Living
Panelist: – Sunrise Senior LIving
Sales Strategy and Management
Ginny Thompson – Life Care Services ### 1792366###Moderator###VP, Senior Director of Sales & Marketing, Rental###Life Care Services###Moderator: – Life Care Services
### @@@ Adam Squires – Ridgeline Management ### 1792368###Panelist###VP Sales and Marketing###Ridgeline Management###Panelist: – Ridgeline Management
### @@@ Doug Wise – Presbyterian Senior Living ### 1792367###Panelist###Corporate Director of Business Development###Presbyterian Senior Living###Panelist: – Presbyterian Senior Living
### @@@ Kelly Myers – Sunrise Senior LIving ### 1805811###Panelist###Senior Vice President of Sales###Sunrise Senior LIving###Panelist: – Sunrise Senior LIving
### 12:30 PM
SMASH Program Concludes
12:30 PM
SMASH Program Concludes
12:45 PM – 2:15 PM
SMASH Advisory Board Meeting (Invitation Only)
12:45 PM – 2:15 PM
SMASH Advisory Board Meeting (Invitation Only)
