VP Strategic Development OneDay Papillion, Nebraska
Executive directors are asked to do more today than they have been asked in year’s past. Not only are they responsible for budgets, staffing, resident care, and satisfaction, they are also tasked with keeping residents safe throughout a worldwide pandemic. Sales is often the last consideration, as attention goes swiftly to the fires that need attention amongst varying operational departments. Not to mention, we hire salespeople for a reason, right? Isn’t it their job to fill the building? Many have likely heard the cliché that occupancy is everyone’s job. But what exactly does that mean for the ED, and how do we create a culture of sales amongst team members?
Approved for CA RCFE CETP CEUs Approved for NAB/NCERS CEUs
Learning Objectives:
Define the ED's role in sales: strategies to move beyond tour introductions & to create a sales culture across all departments
Lead generation vs lead nurturing: how to assess when there's a gap and tactics to improve outcomes
KPIs, goals and data: setting the right goals, measuring for accountability and leading productive conversations with sales team