Session Description: Today, digital lead and flow and conversions in the senior housing market is competitive and complex. That's why it's more important than ever to have an innovative, full funnel approach for managing your online presence and generating your own leads. For years, senior housing communities have taken a back seat to the major, online referral companies. Taking back your local digtial footprint is critical for senior living community owners and operators. By dominating your local and branded search and implementing the proper conversion paths on your Web properties, you will attract and connect with prospective residents and their families first. We will outline a strategy and insights for developing a new, data-driven digital marketing strategy — ones that turn prospects into loyal residents with and ROI.
Approved for NAB/NCERS CEUs.
Learning Objectives:
Understand the connection of each step in the digital marketing lead funnel
Be able to execute a successful digital marketing strategy to get to leads before third party referral companies and grow occupancy profitably
Learn how to track, measure and budget responsibly at the community level to drive transparent return on investment