Storytelling Strategies That Increase Brand Affinity and Drive Occupancy

Session Description: Storytelling has been a part of human existence since the beginning of time. For generations, we have relied on stories to share information, evoke emotion and create connections. Storytelling is an often underutilized vehicle in the sales process that can both humanize our brands and effect positive change in others, not to mention shorten a prospect’s decision timeline. The good news is that our communities are full of heartfelt stories waiting to be told by residents, families and associates. But how do we capture them and ensure they land in front of the right audience? And even more importantly, how do we create a strategy that truly impacts revenue, while not tasking our teams with yet another new initiative? This session will show you how.



Approved for CA RCFE CETP CEUs.
Approved for NAB/NCERS CEUs.