Marketing Success Stories

Sunday, July 31, 2022

4:30 PM – 5:30 PM EDT

Location: Richardson Ballroom - Convention Center

Speaker(s)

Kelly Bunting, MLIS, MA

Senior Research & Content Management Librarian
Analog Devices Inc
Jamaica Plain, Massachusetts, United States
Nabi Hasan, PhD, PDF, FNEB, FSLA

Librarian & Head, Central Library
Indian Institute of Technology Delhi
South Delhi, Delhi, India

PDF
Gabriele Hysong, MLS

Librarian/Information Operative
Rolls-Royce
Indianapolis, Indiana, United States
Alicia Biggers, MLIS

Director Information Services
Albemarle Corporation
Charlotte, North Carolina, United States

PDF

In a virtual world, how are we connecting our users to library and information center resources? Inboxes are full, chat streams are cluttered - how are you getting your message out there? Hear marketing success stories in this panel featuring speakers across industries detailing their methods for communication and marketing success that lead to higher engagement and reach with their library patrons and users. Walk away with new ideas and insights for reaching your audience and make the most impact.

Learning Objectives:

understand the value of successfully communicating resources to library users
position library resources effectively through impactful communications strategies
learn new communication techniques for broader audience reach