Marketing During COVID and Beyond

Saturday, July 30, 2022

8:00 AM EDT

Speaker(s)

Melissa Fraser-Arnott, PhD MBA MLIS PMP

Senior Manager, Integrated Reference Services
Library of Parliament
Ottawa, Ontario, Canada
Nabi Hasan, PhD, PDF, FNEB, FSLA

Librarian & Head, Central Library
Indian Institute of Technology Delhi
South Delhi, Delhi, India

PDF

The pandemic forced libraries and information services to modify their processes that favoured digital delivery and new ways of connecting to library users. In this session, information professionals will discuss how their marketing practices changed during the pandemic and what changes they expect to maintain in the post-COVID world.

Learning Objectives:

Define success for marketing information services in a COVID/post-COVID world
Examine new ways for reaching new audiences
Offer tips for marketing information services in an online environment