Despite $10B spent on lab informatics and automation software, unifying data models and platforms are entirely absent. Artificial addresses this by providing a suite of web-based applications that connect and orchestrate the entire lab including the people, hardware, software, and data. Artificial's CEO & Co-Founder, David Fuller, will discuss how Artificial is redefining how labs approach automation by providing a software suite that embraces the fundamental role of people. During David's talk, he will show how Artificial's single, easy-to-use platform provides labs a next-generation scheduler for orchestrating manual and automated workflows as well as digital tools that augment manual protocols and streamline their processes into scalable, reproducible operations.