The best applications are intentional about providing an intuitive, well-designed User Experience (UX) to ensure frictionless interactions. Ultimately, UX is a bridge between users and the product development organization, with an outside-in approach, that can enhance usability and create affinity for a particular product. With the increasing demand for semiconductors comes the pressure to produce and test them as quickly as possible. This is especially true during the post silicon validation process, where time is precious, and schedules are tight. Studies suggest that 50% to 60% of overall design effort would be consumed by post-silicon validation. An optimized ATE software with UX design, that supports both faster and relevant actions, is required for both efficient and effective validation. Accuracy in determining failures in the shortest amount of time is paramount to faster time-to-market. In this presentation, topics covered will include: Importance of post-silicon validation to detect design bugs. Establishing an UX roadmap, conducting user research and creating a customer journey map as building blocks for the UX designed software. How thoughtful UX design impacts cycle time for key post-silicon validation challenges such as debug power-on, speed-path validation or overall compatibility validation.